Best intent data providers and tools for B2B in 2026

• Topic intent from a publisher co-op, delivered into your other tools: Bombora.
• Intent inside an account-based marketing platform: 6sense or Demandbase.
• Intent next to enterprise contact data: ZoomInfo.
• Intent topics on a published per-seat plan: Apollo.
• Software buyers researching on review sites: G2 Buyer Intent.
• Job changes and person-level signals: UserGems or Common Room.
• Website visitors by person and company: Warmly.
• Dated public events with a source for each, judged against your profile: SalesOne.

Intent data providers sell signals that a company may be researching a topic: content it reads across a network of publishers, pages it views on review sites, or visits to your own website. Some sell the data on its own; most bundle it into a platform. Our guide to intent data explains the types and how intent differs from buying signals.

Bombora sells intent data on its own. Its Company Surge data comes from a co-op of publishers and covers more than 25,300 topics, and it is delivered into the CRM, marketing and advertising tools you already use; several other platforms, including Common Room, use Bombora topics. Pricing is not published. It suits teams that want intent inside existing tools rather than a new platform.

6sense combines third-party and keyword intent with predictive scoring, website visitor identification and advertising; its free Sales Intelligence plan ended on August 12, 2026. Demandbase combines account and buying-group data, intent and advertising, priced as a platform fee plus a flat fee per user. Both are quoted, and both suit marketing and sales teams running account-based programs together. See 6sense alternatives and Demandbase alternatives.

ZoomInfo offers buyer intent and website visitors on its higher Copilot plan and a Streaming Intent add-on, priced by quote. Apollo includes intent topics on every plan: one on the free plan and six on Basic, which costs $49 per seat a month billed annually, plus company-level website visitors. Both suit teams that want intent where they already find contacts. See our sales intelligence tools comparison.

G2 Buyer Intent shows companies researching your product, your category or your competitors across G2, Capterra, Software Advice and GetApp, from actions such as category page views, comparisons and pricing page visits. It is useful only if you sell software listed there. G2 offers a free 30-day look back at companies that researched your software. Buyer Intent is sold as an add-on to G2’s seller plans; the Starter plan is $299 a month with no contract, or $2,999 a year.

UserGems tracks job changes and buyer signals for scoring and campaigns; Core is $40,000 a year, and contact-level intent and website deanonymization are listed on Elite, at $150,000 a year. Common Room combines Bombora topics, website visitors, job changes and community activity with research agents, from $2,500 a month billed annually. Warmly identifies website visitors by person and company, from $10,000 a year.

SalesOne does not sell intent data. S1 agents research each account for dated public events that create the problem you solve, such as a new executive, a new site, an acquisition or a hiring push, and keep or turn down each company against your profile with its reason. Every buying signal links its source, and 98% are dated to the day. A person approves every message, and every approval is recorded with who gave it.

It suits teams that sell to industries where little buying happens on review sites or publisher networks, for example manufacturing and professional services, and teams that want to see why an account is worth contacting, not only that it surged. See our case studies.

1. Ask where each signal comes from, and whether your buyers research in that place at all.
2. Ask what one surge means: one person reading one article, or a pattern across a buying group.
3. Check whether you can see the evidence behind a score, with a date.
4. Run it against accounts you already know are in market, and against ones you know are not.
5. Decide who acts on it and how fast; a signal nobody works within its window is wasted spend.