Lower the cost of winning a customer.
SalesOne is account-first sales software for B2B teams. S1 deep research agents take on the research, qualification and planning an SDR spends most of the week on, and a person on the customer’s team approves every message. The thesis: when every account is researched first, outreach stays thoughtful at volume and each customer costs less to win.
Why does researching accounts first lower acquisition cost?
Customer acquisition cost is mostly people’s time spent on accounts that were never going to buy. Untargeted volume makes it worse: buyers ignore it, inbox providers filter it, and every wasted touch still costs a seller’s hour.
Researching every account first changes where the time goes. The agents find the companies that fit, check each buying signal at its source and date, and reject the rest with a reason, so sellers spend their hours on accounts with a reason to talk now. Until recently that research needed a person per territory. Now it can be done for every account, so quality no longer has to fall as volume rises.
That is the lever on acquisition cost: more of the right conversations for the same team, not more emails. Pricing follows the same unit, the qualified account, so what a customer pays moves with what SalesOne produces.
Research per account is now affordable.
Reading filings, hiring pages and local news for every account used to need a person per territory. S1 agents now do it, with sources attached.
Volume without research stopped working.
Buyers ignore untargeted outreach, inbox providers have tightened, and platforms have pushed back on automation. The teams still booking meetings know why they are calling.
The unit is the qualified account.
Pricing, cost and customer value all move with the same number, so the product is judged on what it delivers.
Software first. Service optional.
The business is built on the software. People from SalesOne are an add-on a customer can choose, never a dependency.
The software
The core product. A customer’s own team runs every step, from the company profile to approved outreach and the first conversation. S1 agents do the homework; the customer’s people approve and sell. New teams are onboarded by application today, and SalesOne reviews the research while agents take on more of it.
The SalesOne SDR
OptionalA delegation layer on the software, not a team for hire. When a customer is short of time, a SalesOne SDR takes tasks that can be delegated, such as calls and follow-ups, inside the customer’s workspace: the same queue S1 agents build, the same approvals and outreach rules. Approvals stay with the customer’s team, and no software feature depends on the seat.
Every task the SDR does is logged in the same workspace, and ratings and reject reasons from the SDR and the customer’s team shape the next run.
| Aspect | The software | SDR seat |
|---|---|---|
| What it is | An account-first sales system the customer’s own team runs | A SalesOne SDR in the customer’s workspace, for tasks that can be delegated |
| Required | Yes | No |
| How it is sold | On its own, as a plan | Only with a plan (attach-only) |
| Priced | Per qualified account | On the accounts and tasks it works, never per hour |
| Who approves every message | A person on the customer’s team | A person on the customer’s team |
| Rules it follows | The customer’s outreach rules | The same outreach rules |
| Share of revenue | The core of the business | Kept small by design |
| Human time per account | Onboarding and research review today; designed to fall as agents take on more | Designed to fall as agents take on more tasks |
Why does the software scale on its own?
Because the work that grows with volume is done by software. Finding companies, researching and qualifying them, mapping who decides, planning each account and drafting each message are agent work, so adding accounts adds computing cost, not new hires at SalesOne.
The steps that need a person, approving messages, making calls and answering replies, sit with the customer’s own team, who are already paid to sell. SalesOne’s own time goes to onboarding and research review today, and is designed to fall as agents take on more. The SDR seat helps teams short of time, but the software never depends on it.
What compounds
The moat is depth, checking and memory together. S1 deep research agents run about 31 searches and read about 7 pages for each account they keep; a second pass corrected 40 buying signals and added 58 fresher ones across 147 accounts; and about 7,000 companies are remembered, so none is researched twice for a client.
A research record.
Every company and person researched is stored once, with sources and dates, and a contact is never bought twice.
Decisions with reasons.
Every reject, choice and approval is recorded with its reason, which is the material for better research.
A library of signals and rules.
Signal types, committee roles and compliance rules are shared building blocks that each new market extends.
Evidence so far
24%
of 1,051 companies checked were kept, across four production research runs; all 802 rejects keep their reason.1
31
searches and about 7 pages read, on average, for each account kept.1
58 of 61
accounts usable in a blind test on one client’s profile, against 27 of 39 from a leading AI research API.2
- 1. SalesOne production research runs, October 2026: four runs, 1,051 companies decided, 249 kept; review-pass figures come from the three runs that had one (147 accounts). Client names withheld; method on the S1 agents method page.
- 2. Blind test on one client’s profile, October 2026: 61 accounts from S1 agents against 39 from a leading AI research API, checked against their sources by AI reviewers who did not know which side produced each. The API’s buying signals were more often valid (96% against 75%), and a second test on our own profile tied on usability. The AI checkers came from the same model family as S1’s agents. S1 had about an hour and 15 agents; the API ran at its default effort, about $1 a run. “Usable” means the account could be worked as delivered or after small corrections.
In pilot use in the United States and onboarding new teams by application.
Contact
For the deck and a conversation, write to investors@salesone.now.
Questions investors ask
What does SalesOne sell?
Software: an account-first sales system for B2B teams. S1 agents find, research and qualify the companies worth selling to, map who decides, plan each account and draft outreach that a person on the customer’s team approves. An SDR seat, a SalesOne SDR for tasks that can be delegated, is an optional add-on sold only with a plan.
Is SalesOne software or a service?
Software first. A customer’s own team runs SalesOne, from the company profile to the first conversation. When a team is short of time, it can add an SDR seat: a delegation layer in which a SalesOne SDR takes tasks such as calls and follow-ups inside the same workspace. SalesOne intends it to be attach-only, priced on the accounts and tasks it works and never per hour, and a small share of revenue. No software feature depends on it, and approvals stay with the customer’s team.
How does researching accounts first lower acquisition cost?
Sellers spend their hours on accounts with a dated, sourced reason to talk now, instead of on untargeted volume. Agents make that research affordable for every account, so quality does not have to fall as volume rises.
What evidence is there so far?
Across four production research runs in October 2026, S1 agents kept 249 of 1,051 companies checked, and every one of the 802 rejects keeps its reason. In a blind test on one client’s profile, 58 of 61 SalesOne accounts were usable, against 27 of 39 from a leading AI research API, whose buying signals were more often valid (96% against 75%); a second test on our own profile tied on usability.
Which market does SalesOne serve?
US business-to-business sales. SalesOne researches and qualifies US businesses only and does not offer international or GDPR coverage today.
Talk to the founding team.
We are glad to walk through the product, the evidence and the plan.