Builds your target list
Researches your market, defines the ideal customer profile with you, and assembles verified prospect lists around the accounts that actually fit.
Who to contact
Glossary · B2B sales development
What is SDR as a service?
SDR as a service is an outsourcing model where a company hires an external provider to run its outbound sales development: targeting prospects, executing multichannel outreach, qualifying replies, and booking sales-ready meetings. The provider supplies the people, technology, and process for a monthly fee, replacing the cost of hiring in-house SDRs.
~2 weeksto go live, not months
750+multichannel touchpoints / month
~1/7the cost of an in-house SDR
The job description
What does an SDR-as-a-service provider actually do?
An SDR-as-a-service provider runs the entire top of your sales funnel. It researches and builds target account lists, writes and sends outreach across every channel your buyers actually use, follows up with prospects, qualifies the people who respond, and books sales-ready meetings directly onto your closers' calendars.
Runs the outreach
Writes and sequences campaigns across whichever channels reach your buyers, then keeps daily volume flowing. With SalesOne, that means 750+ personalized touchpoints per month.
How they hear from youQualifies every reply
A human reads each response and separates genuine interest from noise, so only vetted, sales-ready conversations reach your calendar.
Judgment, not autorepliesReports everything
Logs every touch, response, and meeting in a CRM you can inspect at any time, with monthly reporting on top of the live view.
Nothing hiddenHow these functions are packaged into SalesOne engagements is laid out in the solutions overview on the homepage.
Drawing the lines
Versus agencies
How is it different from a lead gen agency?
A lead generation agency typically hands you names: a list of contacts or appointments of uneven quality, with outreach and follow-up left to your team. An SDR-as-a-service provider owns the whole motion through to a booked, qualified meeting, so what lands on your calendar is a vetted conversation rather than a spreadsheet.
The difference shows up in accountability. A list seller is paid for volume; a managed SDR provider is judged on whether qualified meetings appear on your calendar and on what its reporting can prove. That is why auditable reporting belongs near the top of any provider checklist, and why SalesOne gives every client a custom CRM instead of a monthly slide deck.
Versus tools
How is it different from AI SDR software?
AI SDR software sells you a tool: you still supply the strategy, the data, the copywriting, and the people to run campaigns and read replies. SDR as a service sells you a managed outcome. The provider brings the AI, the process, and the humans, and is accountable for qualified meetings rather than seat licenses.
Hybrid models are the practical middle ground. SalesOne pairs AI scale, used for targeting, sequencing, and channel attribution, with human judgment on every reply. How the two fit together is documented stage by stage in the SalesOne method.
The anatomy
What is inside a managed outbound engine?
A complete managed outbound engine has five working parts: targeting that decides who to contact, multichannel outreach that starts conversations, attribution that measures which channels work, human qualification that filters replies into real opportunities, and CRM reporting that makes the whole motion visible. Remove any one of them and the engine leaks.
Who to contact
Targeting and list building
Every engine starts by deciding who is worth contacting. The provider analyzes what you sell and who buys it, agrees an ideal customer profile with you, and builds verified prospect lists around the accounts that fit. Weak targeting is the failure no later stage can repair, so this stage carries the most leverage.
Starting conversations
Multichannel outreach
Buyers do not live on one channel, so neither should outreach. Sequenced campaigns start conversations at scale across every channel that reaches them; in a SalesOne engagement that means 750+ personalized touchpoints per month, run by a dedicated SDR.
SocialEmailAdsCalls
Learning what works
Attribution
A serious engine measures which channels are actually opening doors in your market and shifts effort toward them. Without attribution, outbound volume is just noise that repeats itself month after month.
Human judgment
Human qualification
Software can detect a reply; it takes a person to judge one. Humans read responses, separate genuine interest from politeness, and make sure only sales-ready conversations are booked onto your calendar.
Full visibility
CRM reporting
Everything the engine does should be visible to the buyer of the service: accounts contacted, channels used, responses received. Reporting is what separates a managed engine from an agency black box.
This is the conceptual anatomy of the model. SalesOne's implementation of these five stages is patent pending and documented, stage by stage, on the method page.
The practical questions
Money
How much does SDR as a service cost?
Managed SDR services typically charge a flat monthly retainer. SalesOne starts at $1,099 per month at the founding rate, with Growth at $2,099 per month and custom Enterprise plans above that: roughly one seventh of the $7,500 to $10,000 fully loaded monthly cost of a single in-house US SDR. Engagements run month to month, with no long-term contract.
The full math, what each plan includes, and how the founding rate works are broken down in the SDR-as-a-service pricing guide, or jump straight to current plans.
Speed
How fast can you launch?
About two weeks with a managed provider. Onboarding covers your ideal customer profile, messaging, and campaign build, then live outreach begins. Hiring your own SDR usually takes months once recruiting, onboarding, and ramp time are counted, which is why speed to pipeline is one of the strongest arguments for the service model.
The full speed, cost, and risk comparison sits in outsourced SDR vs in-house, with a shorter side-by-side on the homepage comparison.
Fit
Who is SDR as a service for?
B2B companies that need predictable pipeline but cannot justify the cost, management overhead, or ramp time of an in-house SDR team. That usually means founders selling their own product, lean sales teams with no dedicated prospectors, and companies entering a new market such as the United States or Japan.
Walk through the typical scenarios on the use cases page, and see the wider outbound FAQ for questions beyond definitions.
FAQ
The definition, stress-tested.
No. SDR as a service outsources only the top of the funnel: prospecting, outreach, and qualification. Your team still runs discovery calls, demos, negotiation, and closing. The provider's job ends when a qualified meeting lands on your calendar; your closers take it from there.
No, it complements them. Inbound captures demand that already exists; an SDR service starts conversations with buyers who fit your profile but have never heard of you. Many B2B teams run both, and the attribution data outbound produces often sharpens inbound targeting as well.
Four things: reporting you can audit rather than a monthly slide deck, human qualification so meetings are vetted before they reach you, multichannel coverage instead of single-channel volume, and contract terms that let you leave. SalesOne runs month to month with no long-term contract and gives every client a custom CRM.
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See the model on your market.
A 45-minute call to map your ICP, your channels, and exactly what an SDR-as-a-service engagement would look like for your product. No pressure, no obligation.
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Free consultation · No long-term contract · Founding rate $1,099/mo